Happy new year trailer release date:
The first look of the film was launched on 2 January 2014. As part of the promotions, an official Twitter handle was started and several hashtags on the topic trended on social networking sites. The campaign was one of its kind where a digitally signed personal poster was tweeted to followers. The first trailer of the film will be released on 15 August 2014 and attached with the prints of Singham Returns.